 | | Our company was started by my father, Philip DiGennaro Sr., in 1975 when he purchased a failing Harley-Davidson dealership in Rochelle Park, NJ. With a lot of hard work and a little luck, Phil Sr. grew the business. The same was not true for Harley-Davidson Motor Company. During the late '70s into the early '80s, Harley-Davidson teetered on the brink. Harley had just enough breathing room to introduce a new engine and vastly improved quality. Just as business began to really take off, Phil Sr. unexpectedly died, again leaving the dealership with an uncertain future. His sudden death threw us into a business we did not know how to run. With the help of loyal, dedicated long-time employees, great new motorcycles and a loyal customer base, we made the business strong.
In 1992, we were able to purchase a larger building. By 1998, with the explosion in popularity of Harley-Davidson, we knew we were going to need still more retail space. The completion of our new 25,000 square foot building at 124 Essex Street, Rochelle Park, is a fitting tribute to Phil Sr.'s dream of owning a state-of-the-art facility, while offering superior customer service. Our employees have all completed factory-sponsored training in customer service, and our technicians are all Ph-D certified. We are a one-stop shop for financing and insurance when purchasing new and used Harley-Davidson® motorcycles, and our newest addition, Buell® American Motorcycles. With our experience and dedication, we are secure in the knowledge that our dealership is one of the premier Harley-Davidson/Buell dealerships in the country. |
 Our founder Phil Sr.
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Bergen Harley-Davidson
124 Essex St. Rochelle Park NJ 07662
Phone: 201-843-6930
Fax: 201-368-0317
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