We’re Open Tuesday-Friday 10am-6pm & Saturday 10am-5pm! Social Distancing Rules Apply. Masks a must!

Sales: Tue - Fri - 10:00 AM-6:00 PMSat - 10:00 AM-5:00 PMMon, Sun - Closed Service: Tue - Fri - 9:00 AM-6:00 PMSat - 9:00 AM-5:00 PMMon, Sun - Closed
*T-shirt visual shown is for representation only. Receive one (1) Harley-Davidson® LiveWire™ Special Edition Poster and one (1) Harley-Davidson LiveWire Special Edition T-Shirt by taking a test ride of a Harley-Davidson LiveWire motorcycle at any participating H-D EV dealership in the USA or Canada. Valid from September 18, 2020 through December 31, 2020 for in-dealership use only. Eligible Participants include individuals with a valid license to operate a motorcycle or a driver’s license with an M endorsement, 18+, residents of continental United States including Alaska and D.C. and residents of Canada. H-D EV dealership participation may vary. Offer availability limited to first 200 Eligible Participants per participating EV dealership. Non-transferable. Limited to one (1) poster and one (1) t-shirt per Eligible Participant. While supplies last. Cannot be redeemed for cash or cash equivalent. Offer is subject to change without notice. Void where prohibited or restricted by law. See dealer for additional details. Click through to the full terms and conditions.
* Your application for a loan is through Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Financial Services

Bergen County Harley-Davidson

Our Harley-Davidson® Family

In the saddle, you breathe deeper, smile bigger, and your heart beats louder.

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Bergen County Harley-Davidson Event

Just like you we’re Harley‑Davidson® enthusiasts. Each month we feature events dedicated to our local customers and riders in our community.

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Never ridden before? Don't sweat it. The Harley-Davidson® Riding Academy New Rider Course is designed to get you comfortable on a bike and give you the skills you need to ride with confidence.

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Harley-Davidson® Insurance

Harley-Davidson® Insurance

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Bergen County Harley-Davidson

Become a part of the Bergen County Harley-DavidsonFamily

It all started in 1975, when my father Philip DiGennaro Sr. purchased a small Harley-Davidson dealership in Rochelle Park, NJ. It was a 3900 square foot building and was barely adequate in size. I quickly learned to ride Harley-Davidson bikes because at the end of the business day, we had to ride twenty or more customers’ bikes up a homemade wooden ramp into the shop. The showroom had an oil-stained indoor/outdoor carpet. The Motorclothes® department consisted of t-shirts stapled to the wall and you would tell us which one you wanted by number and size and we’d go back into the parts area to get it. The leather jackets were displayed on one wobbly rack and back stock was hung on an old fork tube, which was lowered from the rafters by rope when needed. Women’s clothing consisted of a few pairs of Harley-Davidson undies in the showcase with my father’s handwritten sign offering free installation.

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124 Essex St. | Rochelle Park NJ 07662
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Contact Us

(201) 843-6930

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124 Essex St. • Rochelle Park, NJ 07662

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Today's Hours:

Open Today! Sales: 10am-5pm

Open Today! Service: 9am-5pm

Open Today! Parts: 10am-5pm

Bergen County Harley-Davidson 40.8944706, -74.0769727.