*Purchase a new 2020 LiveWire® motorcycle available and in stock at a participating U.S. H-D® Authorized LiveWire dealer between September 29th and December 31st, 2020 and receive an additional $2,000 Harley-Davidson Motor Company trade-in credit towards the purchase of an eligible new LiveWire® motorcycle when trading in any brand internal combustion engine (ICE) motorcycle. $2,000 Harley-Davidson motorcycle trade-in credit cannot be combined with other offers and cannot be used as a down payment. Customer must take delivery by December 31, 2020. Other terms, conditions, and limitations may apply. Dealer participation may vary. Offer is subject to change without notice. Void where prohibited.
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*T-shirt visual shown is for representation only. Receive one (1) Harley-Davidson® LiveWire™ Special Edition Poster and one (1) Harley-Davidson LiveWire Special Edition T-Shirt by taking a test ride of a Harley-Davidson LiveWire motorcycle at any participating H-D EV dealership in the USA or Canada. Valid from September 18, 2020 through December 31, 2020 for in-dealership use only. Eligible Participants include individuals with a valid license to operate a motorcycle or a driver’s license with an M endorsement, 18+, residents of continental United States including Alaska and D.C. and residents of Canada. H-D EV dealership participation may vary. Offer availability limited to first 200 Eligible Participants per participating EV dealership. Non-transferable. Limited to one (1) poster and one (1) t-shirt per Eligible Participant. While supplies last. Cannot be redeemed for cash or cash equivalent. Offer is subject to change without notice. Void where prohibited or restricted by law. See dealer for additional details. Click through to the full terms and conditions.
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* Your application for a loan is through Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Financial Services
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It all started in 1975, when my father Philip DiGennaro Sr. purchased a small Harley-Davidson dealership in Rochelle Park, NJ. It was a 3900 square foot building and was barely adequate in size. I quickly learned to ride Harley-Davidson bikes because at the end of the business day, we had to ride twenty or more customers’ bikes up a homemade wooden ramp into the shop. The showroom had an oil-stained indoor/outdoor carpet. The Motorclothes® department consisted of t-shirts stapled to the wall and you would tell us which one you wanted by number and size and we’d go back into the parts area to get it. The leather jackets were displayed on one wobbly rack and back stock was hung on an old fork tube, which was lowered from the rafters by rope when needed. Women’s clothing consisted of a few pairs of Harley-Davidson undies in the showcase with my father’s handwritten sign offering free installation.